How to Fix AI Giving Wrong Information About Your Brand
— AI giving wrong information about your brand? Learn why chatbots hallucinate, how to correct it at the source, and monitor AI search visibility going forward.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
What is Generative Engine Optimisation (GEO)?
— A plain-English guide to GEO. How to make a brand visible, accurate and cited inside AI answer engines like ChatGPT, Gemini and Google's AI Overviews.
How AI Is Changing PR and Communications
— How AI is changing PR: the shift from media pitching to managing the information environment that shapes what people and machines say about you. Read on.
What Is Answer Engine Optimisation (AEO)? A Clear Guide
— What is answer engine optimisation? A plain-English guide to AEO, how it differs from GEO and SEO, where the term came from, and what it covers. Read on.
How to Write a Crisis Communications Plan: A Practical Guide
— Learn how to write a crisis communications plan: the core components, who owns each role, and the sign-off paths that let you respond at speed. Start here.
SEO vs GEO: The Real Difference, Explained
— The difference between SEO and GEO, explained head-to-head: what carries over from search, what is genuinely new for AI answers, and where budget should move.
Does SEO Still Matter in 2026? Yes - Here's Why
— Does SEO still matter in 2026? Yes - and it now feeds AI search and GEO. See what has changed, what still works, and how to optimise for both engines.
How to Get Your Company Mentioned in ChatGPT
— Wondering how to get your company mentioned in ChatGPT? Here are the levers that actually move whether a brand appears in AI answers, and how to track them.
What to do when ChatGPT gets your company wrong
— AI answer engines can state confident, inaccurate things about your business. Here is a calm, practical sequence for finding the cause and correcting the record.