How much does a geo-targeted advocacy campaign cost?
— Honest budget ranges for geo-targeted advocacy campaigns: typical CPMs by format, media minimums, management fees, creative production and three sample budgets.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
Geofencing vs geotargeting: the difference, and when to use each
— Geofencing vs geotargeting, explained plainly: how each targets location, what each costs, and which fits which job — with an advocacy lens.
Geofencing Capitol Hill: how advocacy ads reach lawmakers and staff
— How issue campaigns use geofenced display, video and CTV to reach the policy audience in federal Washington: the mechanics, the moments, the limits and the measurement.
Crisis Communications Best Practices for the Digital Age
— Crisis communications best practices for the digital age: monitoring, holding statements, sign-off, search and AI-record control. A practical checklist to start from.
White-label digital execution for PR and public affairs firms: how to choose a partner
— The market for white-label digital execution behind PR and public affairs firms is thin and unnamed. The four provider types, compared, and how to choose.
Geo-targeted advocacy campaigns: how they work and who runs them
— What a geo-targeted advocacy campaign is, how geofenced display, video and CTV reach the audiences that decide policy fights, what it costs, and who runs them.
Digital thought leadership: building executive authority that ranks and gets cited
— How to build executive thought leadership that surfaces in search and AI answers, not just well-written posts. The digital authority playbook for leaders. Talk to us.
Geofencing marketing: what it is, how it works, and where it fits
— Geofencing marketing explained: how location-based audiences are built and reached, what it costs, and where it works — and where it does not.
Winning the digital narrative while a policy fight is live
— A rapid-response playbook for coalitions and associations: how to hold the search and AI narrative through a hearing, ruling or rulemaking, while opponents and agencies move fast.