How AI Is Changing PR and Communications
— How AI is changing PR: the shift from media pitching to managing the information environment that shapes what people and machines say about you. Read on.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
How to choose a GEO agency for public affairs, advocacy and associations
— Searching for the best GEO agencies for public affairs, advocacy or association work? Most lists rank themselves. The four provider categories, the advocacy difference, and the tests that sort the field.
What is grassroots advocacy? How organised voices move policy
— Grassroots advocacy explained: what it is, how campaigns organise it, the digital layer that powers it, and what it takes for members' voices to be heard.
What Is Answer Engine Optimisation (AEO)? A Clear Guide
— What is answer engine optimisation? A plain-English guide to AEO, how it differs from GEO and SEO, where the term came from, and what it covers. Read on.
How to Write a Crisis Communications Plan: A Practical Guide
— Learn how to write a crisis communications plan: the core components, who owns each role, and the sign-off paths that let you respond at speed. Start here.
SEO vs GEO: The Real Difference, Explained
— The difference between SEO and GEO, explained head-to-head: what carries over from search, what is genuinely new for AI answers, and where budget should move.
The best political and executive reputation management firms
— Who handles reputation management for politicians and executives? ORM specialists, strategic-comms firms, defamation counsel and the execution layer, compared.
How much does geofencing cost? CPMs, budgets and what drives them
— Geofencing costs in 2026: realistic CPM ranges, what a flight actually budgets for, and the cost drivers vendors rarely spell out.
Does SEO Still Matter in 2026? Yes - Here's Why
— Does SEO still matter in 2026? Yes - and it now feeds AI search and GEO. See what has changed, what still works, and how to optimise for both engines.